A marketing systems studio

Your marketing.
Engineered.

We build custom AI tools and websites for marketing teams. We also run the tracking, paid media and everyday processes that make them useful.

Inside the engineExploded view
The layers of a connected marketing system Business data connects to a decision layer, which passes reviewed actions to your marketing tools. Use the assemble button to bring the layers together. InputsLogicAction
Built to work together.
Strategy meets working software.Take a look under the hood

Our team has worked with

  • SYSCO
  • HALLIBURTON
  • HealthLabs.com
  • SEMRUSH
  • THE HOME DEPOT
  • VetLaw

The tools are there.
The connections aren't.

A broken tag makes the report less useful. A slow website wastes the click you paid for. A lead goes cold while someone copies it into the CRM. We work across those connections. And when the process itself is the problem, we rebuild it from scratch.

The whole operation.
Better connected.

The platforms you rely on.
The custom tools you wish existed.

Example workflow

Tag Guardian

TriggerCheck key pages, forms and tags
Logic & reviewCompare events with expected behavior
Needs a person?Team review
Next stepAlert the owner and log the issue
Illustrative workflow

Your stack.
Working as
one system.

Keep the tools your team knows. We connect the useful parts, add intelligence where it earns its place, and make the handoffs explicit.

People stay in control. You decide what runs automatically and what needs a second pair of eyes.

Built carefully.
Put to work.

A working system starts with
a very specific problem.

01

Find the friction.

We map the workflow with your team. What happens, where it stalls, and what a better version should do.

02

Build the first version.

We connect the systems and test the logic against real scenarios. Your team tries it before it takes on live work.

03

Make it dependable.

We add review points, failure handling and clear documentation. Then we tune the system as the work changes.

See how a project runs

A few useful
answers.

Do we need to change our tools?

We start with what you already use. The first step is checking how your tools can connect and where their limits are. Any proposed changes are part of the scope before we build.

Where should we start?

Pick a repetitive job that happens often enough to be frustrating. Lead routing, campaign reporting and internal handoffs are useful places to look. We can work through the options together.

What stays under human control?

That is a design decision we make with you. Sensitive actions, unusual requests and content approvals can all go through a person. The rules should be clear to the people using the system.

What does a project cost?

It depends on the workflow, the integrations and how much custom software is needed. We agree on the scope and cost before implementation, including any ongoing platform costs.

Let's build something useful.

What should
work better?

Tell us about the task your team
is tired of doing by hand.

Talk through a project
ian@iandolan.com